Last refreshed at 13:05 04 July 2007
A Tesco store is offering drain marked as ‘local’ in spite of being created 150 miles away.
The market claims clients who purchase its Localchoice drain are “helping to bolster their nearby cultivating community”.
But the Heart of Britain drain it offers in Hereford is created at dairy ranches in Lincolnshire what’s more, Derbyshire – a three-hour drive away.
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A representative for Tesco demanded nearby “means extraordinary things to unique people”.
“Customers see nourishment from their district as nearby – as restricted to nourishment created a particular number of miles away from a store,” he added.
“Heart of Britain milk, as the name suggests, is sourced in the Midlands.”
Friends of the Earth blamed Tesco of not being straight with its customers.
“I think it’s misleading,” said Sandra Bell, market campaigner for the natural group.
“It’s true that nearby may mean unique things to unique individuals yet I think as it were Tesco would characterize nearby as 150 miles away.
“Our sustenance is voyaging further than ever some time recently what’s more, markets like Tesco are a major cause of that.”