Lidl to open dozens of new stores in London’s most-desirable areas in a battle to win the posh pounds of Waitrose shoppers

Lidl is set to go head-to-head with Waitrose by opening stores in a few of London’s most-desirable neighbourhoods.
The financial plan chain is trusting to win a cut of the opulent pound by opening stores in the likes of Chelsea, Notting Slope what’s more, Mayfair.
This comes after the German-owned retail, which made its name by offering family unit basics at low prices, made a deliberate move to draw in the affluent with upmarket sustenance what’s more, drink offerings.
Lidl is said to be looking for around 300 new stores in the M25 area, concurring to the Evening Standard. 
Despite looking to branch out into a few of London’s most well-off postcodes, the costs at the works will not vary between store.
 ‘The nature of our store ideas mean that clients will be capable to convey out their full week by week shop no matter which store they visit, what’s more, have certainty that costs will remain steady over all locations,’ Lidl’s UK property chief Richard Taylor told the newspaper.
‘We are looking forward to advertising our incredible esteem what’s more, quality items to more customers, as well as bringing new employments what’s more, venture over London.’ 
Other zones that Lidl is trusting to branch out into incorporate Highgate, Nottinghill, Chiswick what’s more, Muswell Hill.
This comes as Morrisons cautioned that it’s set to close 11 stores with the potential misfortune of 900 employments as part of plans to change the company’s fortunes.
Waitrose, which is possessed by John Lewis Partnership, has too uncovered its to start with deals droop in seven years. 
Tesco’s advertise share had drooped to a 10-year low last month, with just 28.3 per penny as deals slid 0.9 per penny in the 12 weeks to Regal 16, concurring to figures from look into firm Kantar. 
At the same time, Aldi scored up an 18 per penny increment in sales, while Lidl enlisted a 12.8 per penny rise.
Both Aldi what’s more, Lidl were too enormous champs in the Own Mark Nourishment & Drink Grants study conveyed out by The Food merchant magazine prior this year.
Between them the financial plan chains each guaranteed 13 gold medals. 
Among the items guaranteeing gold for Lidl were Luxurious Red Leicester with green bean stew what’s more, red peppers; gently cleaned seeded haddock fillets; hot smoked salmon filet with dark pepper; Grand marinated duck bosom filets with garlic what’s more, pepper; what’s more, steak what’s more, beer pie. 


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